Two people sitting cross-legged on the floor in meditation pose with hands in prayer position, surrounded by singing bowls and a large gong, in a room with large windows and greenery outside.

Meet Our Wealth & Life Alignment Guides

Guides for your financial clarity, life balance, and retirement peace.

Who We Are and Our Unique Story


For more than 20 years, we’ve walked life’s journey together. As husband and wife, parents to two children, dog lovers, and now as business partners. Along the way, we’ve learned that true wealth is not measured by numbers alone. It’s measured by love, peace, freedom, and the memories you create with the people who matter most.

That belief inspired us to create Awaken Financial Designs. A firm where financial strategy meets spiritual wisdom, and where money becomes a tool to build a life of balance and purpose. We wanted a space built on ethics, integrity, and love. Free from the restrictions of corporations and the pressure of financial entities that often put profits before people.

David’s journey began in the United States Marine Corps, serving as a Combat Veteran in Iraq (2006–2007). Discipline, leadership, and service became the foundation of his life. After earning advanced degrees (MBA, MSCJ) and serving at respected firms like Charles Schwab and Merrill Lynch, he saw a troubling gap: too many families were overpaying, stressed, and underserved by traditional advisors. Determined to change that, David earned recognition as a four-time national award recipient for client relationships and service excellence.

Ashley’s career was built in Executive Relationship Advising, where she consistently ranked in the top 1% nationally. With her Master’s in Business Leadership (MSBL), she brought not just professional expertise but also a gift for empowerment, authenticity, and holistic well-being. Ashley has always believed that clients are more than accounts; they are families, dreamers, and creators of legacies.

Together, we saw the need for something more. Not just financial planning, but life alignment. Not just numbers, but wellness and clarity. That is why we both became Yoga Alliance Certified Teachers in Pranayama (breathwork) and Meditation. This may not be what most advisors do, but for us, it’s essential. Because real wealth isn’t just what you save or invest. Real wealth is when your money, your health, and your soul are aligned.

This vision became the foundation of Awaken Financial Designs; a Veteran- and Women-Owned Fiduciary Firm offering various transparent pricing options, including a diverse flat-fee model that always puts people before profits. We have a partnership of tax professionals like CPAs and EAs, as well as Trust and Estate Attorney professionals too. Our Awakened Wealth & Life Alignment Method™ blends tax-smart strategies, protections, and investments with mindfulness, meditation, and holistic practices to help clients achieve more than retirement. To help them achieve peace.

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  • David Lundberg, MBA, MSCJ — Founder & Fiduciary Financial Advisor (since 2015)Marine Corps Combat Veteran (Iraq 2006–2007)

    • Education: MBA, MSCJ, CLTC® Certified

    • Professional Experience: Charles Schwab, Merrill Lynch, and Foundations Investment Advisors

    • Recognition: 4× National Award Recipient for client service and relationships

    • Expertise: Fiduciary & Flat-Fee Financial Planner, specializing in tax strategy and financial freedom lifestyle alignment

    • Spiritual Wellness Side: Spiritual Guide, Co-Founder of Ascended Couples, Yoga Alliance Certified in Meditation & Pranayama Breathwork

  • Ashley Lundberg, MSBL — COO & Wellness StrategistEducation: MSBL, BSE

    • Experience: 12+ years as an Executive Relationship Advisor, consistently ranked in the top 1% nationally

    • Leadership: COO & Co-Founder of Awaken Financial Designs

    • Expertise: Financial empowerment, client experience, lifestyle alignment, and holistic well-being

    • Certifications: Yoga Alliance Certified in Meditation & Pranayama Breathwork

    • Spiritual Wellness Side: Co-Founder of Ascended Couples and Spiritual Guide. Passionate about helping couples and families create more balance, love, and meaningful experiences

  • Veronica Aguilera — Financial Advisor & Women’s Wealth Advocate

    • Experience: 25+ years in financial services with a focus on empowering women through life’s transitions

    • Specialization: Advocate and specialist for divorced and widowed women, providing clarity and confidence during times of change

    • Recognition: Recipient of the 2023 Women’s Emerging Leadership Award

    • Approach: Creates customized financial plans with a focus on peace, purpose, and long-term well-being

    • Philosophy: Believes that true wealth is holistic. Combining financial stability with spirituality, wellness, and life balance

Our Core Values

The principles that guide every plan, every conversation, and every client relationship.

❤️ Love
We lead with compassion, recognizing that true wealth is built on care, connection, and family.

  1. ⚖️ Integrity
    We honor our role as fiduciaries. Always putting people before profits and doing what is right, not just what is easy.

  2. 🗣️ Communication
    We believe clarity comes from open, honest, and consistent dialogue. Ensuring clients feel heard and understood.

  3. 🌟 Authenticity
    We show up as our true selves, creating genuine relationships built on trust, honesty, and transparency.

A man and a woman stand in front of a presentation slide titled 'Your Purposeful Life.' The slide features book covers related to financial planning and retirement. The man is wearing a white polo shirt with blue and gray stripes, and the woman has pink hair, glasses, a gray cardigan, and a black skirt.

“Guiding and teaching thousands through workshops, events, and classes. Blending financial clarity with mindful living for true alignment”